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Weird Fish defies fashion gloom with plans to open 10 new stores in 2026

Butler says that Weird Fish will look to open another 10 stores this year, having opened 10 stores in 2025, which will take it into the “mid-50s” in terms of store count across the UK, before adding in concessions.

“With the concessions, you’re looking at between 80 and 90 physical locations where you can shop Weird Fish,” he adds. “We don’t ever intend to operate in big cities or big shopping malls.

“We’ve done all the work with Experian. We’ve looked at our own database, at where we get our online shoppers coming from, and then we try to overlay some of that information with what we get from our third-party partners. When you pull all of that together, it gives you a nice heat map of where we are in the country and where we think there are opportunities.”

Weird Fish has already opened new stores this year in Padstow and Taunton, and is looking at places like Hexham in Northumberland. The brand has also been investing in revamping existing stores, having opened a refurbished store at Junction 32 in Yorkshire earlier in the year.

Weird Fish also sells into the US through partners like Nordstrom and Macy’s, as…

Weird Fish owner Auralis makes bid to bag Radley

Auralis, the buy-and-build holding company created by Total Capital Partners (TCP) and owner of fashion brand Weird Fish, has thrown its lot in with the likes of Gordon Brothers and Next to acquire Radley.

In December, Auralis put in what sources close to the business described as a “very serious offer” for footwear brand Russell & Bromley, but ultimately ended up missing out in the auction to high street fashion giant Next.

Back in October, TCP took control of Weird Fish in a deal understood to value the clothing brand at £35m, having first invested in the company in 2017.

It rolled the company into the new group Auralis, and is understood to be preparing a £50m war chest to buy more high street brands to sit alongside it, of which Radley may well be one.

The handbag and leather accessories brand is currently going through what it has described as a “reset mode” following several challenging years of trading. The family owners of the brand have appointed FTI Consulting to oversee a review of strategic options for the business.

It has been reported that a deal for Radley could either take the form of a pre-pack administration, although the…

Weird Fish posts ‘record’ Christmas sales under new owner

Weird Fish said total sales in November and December rose 18.4% year on year to £13.5m, marking its “best ever” Christmas and fourth-quarter performance.

Retail like-for-like sales increased 6.6% over the 12 weeks to 28 December, while online sales grew 12% year on year. Outlet trading was also described as “particularly strong”.

For the full year ended 31 December 2025, the British lifestyle clothing and accessories brand reported its highest annual revenue to date, rising 23.5% year on year to £52.6m.

EBITDA increased 48% year on year, with margins rising to 30%, compared with 28% the previous year.

Trading in the current financial year to 31 December 2026 is “in line” with management expectations, with further improvements in profitability anticipated.

Weird Fish chief executive David Butler said the brand had delivered “another record-breaking year”, despite a challenging environment for consumers and the high street.

The fashion retailer opened 10 new stores during the year, which Butler said “are all delivering exceptional revenue performance, alongside significant gains in brand awareness”, highlighting its largest store to date in Stamford, which opened in late October 2025.

“Our commitment to product quality, margin discipline and expanding brand reach continues to resonate with our loyal…